
If someone asked you to tell them about yourself and what you represented, would your answer be found on someone else’s Facebook page? I’m sure you have seen the same inspirational quotes and stories, the horrific acts of violence, and the newest billboard hits flooding the Facebook and Twitter news feeds.
With people spending 50% of their time on social media, it is very hard to tell what was derived from your own intuition and what was a result of someone’s post. The bandwagon effect is real and is one of the oldest forms of human interaction. It is an observation of social behaviour in which people tend to go along with what others do or think without considering their own beliefs or values.
The more lonely or socially incapable a person is, the more likely they will follow the bandwagon. Facebook is an excellent example of the bandwagon effect. A story is most likely to go VIRAL if there are key names leading the way such as famous personalities, musicians, and big brands. Social media makes it very hard for an individual to gain importance through their own beliefs because the key to social media, is that what becomes VIRAL is what is considered important. In the real world, for the survival and quality of our lives, standing up for our “gut feeling” is necessary.
In order for a person to live without regret, or to live the life THEY see fit, they must follow their intuition. However, when the internet has found a way to be a part of half of your day, and 55 million people share status updates each day, how do we even hear what the voice inside is saying to you.
The fact is that Facebook and other social media networks are about following the leaders of the world. The ones with the most followers are the ones that we follow and that we admire. If they say it is a good idea, then chances are we will share that good idea to our friends on social media. We are entering a world where people spend most of their time socializing online, where, it is not the one with the voice of reason that is heard, but the one with the most popularity.
We have to remember that social media was derived by pop culture, it is a key player in creating followers around the world. If you are trying to lead an individual path for your life, don’t spend too much time following the masses. The moral of the story is, Listen to your gut because if you don’t then you are living someone else’s life.